כותרות TheMarker >
    ';

    יומנו של אופשוריסט

    פיתוח תוכנה ב- Offshore (מזרח אירופה והמזרח הרחוק) הוא אחד התחומים החמים והשנויים במחלוקת בתעשיית התוכנה. זהו יומנו של אופשוריסט המאמין ש - offshore יכול למנף את תעשיית התוכנה הישראלית.

    ראיון עם קן ווש - נשיא איגוד התוכנה האמריקאי

    0 תגובות   יום שלישי, 9/10/07, 11:28

    מצ"ב ראיון שערכתי לפני מספר חודשים עם קן ווש, נשיא איגוד התוכנה האמריקאי, בעת שביקר בישראל במהלך Software07, האירוע השנתי של תעשיית התוכנה הישראלית.

     

     Interview with Ken Wasch  

    Please tell us about yourself? 

    My name is Ken Wasch and I am heading the SIIA – The Software and Information Industry Association. The Software & Information Industry Association (SIIA) was formed by the merger of the Software Publishers Association (SPA) and the Information Industry Association (IIA). SPA remains in operation as the anti-piracy arm of SIIA. 

     I established the SPA on 1984, and I was leading it from infancy until the merger occurred. I was nominated to be the president of the SIIA afterwards. Prior to funding the SPA, I was a senior attorney for the U.S. Department of Energy. The SIIA is the largest American organization for Code & Content companies. We have more than 600 members, some of them are Israeli companies operating in the U.S. such as Aladdin and Answers.com. Even the Tel Aviv stock exchange is a member of the SIIA.  

    Our principal mission is to:

    • Promote the Industry: SIIA promotes the common interests of the software and
    • digital content industry mainly by lobbying and public relations activities.
    • Protect the Industry: SIIA protects the intellectual property of member companies, fights software piracy, and advocates a legal and regulatory environment that benefits the entire industry.
    • Inform the Industry: SIIA informs the industry and the broader public by serving as
    •  a resource on trends, technologies, policies and related issues that affect member firms and demonstrate the contribution of the industry to the broader economy.

     What is your general impression from the Israeli Software

    industry? How is it different from the American industry? 

    Well, there's not much of a difference actually. The Israeli Software Industry is mature and is active in the U.S. for many years with many proven successes. There is no need to validate the constant growth that the Israeli Software Industry is demonstrating. It comes second in rank with respect to the number of foreign High-Tech companies traded on the NASDAQ. 

    In your opinion, what are the challenges that the Israeli Software Industry is facing? 

    One challenge that I clearly see is that 90% of the Israeli software vendors are operating out of their country. Most of them have a branch, a subsidiary or a business partner in the U.S. and Europe to meet this challenge.  

    What kind of collaborations do you see between the Israeli software industry and the American software industry?  

    I see a lot of collaboration between Israeli companies opening new marketing channels for them using American companies.  Furthermore, in a Web 2.0 world there are many new opportunities for Israeli companies to work together with

      American companies to provide an integrated solution to the market.  

     Interoperability is the name of the game - there are no more 'Software Islands'. Technologies such as XML tools, Web Services and others, promote openness. This openness is an advantage that can be leveraged to provide comprehensive solutions, with minimal effort. 

    What will be your recommendations to an Israeli startup trying to penetrate the American market? 

    Firstly, build up your marketing channels in the U.S.  Secondly, pay attention to trends that are swapping the American software market: the movement towards open source, Software as a Service (SaaS) and global sourcing. 

    Global sourcing? Is this trend still growing in the U.S. ? 

    Definitely. Every Software company in the U.S. is exploring the possibility to outsource some of its R&D and QA activity. It is driven by the lack of talents and skilled resources in the U.S.  This challenge is evident in Israel as well. Both our countries need to emphasize the importance of technical education in High-.Schools and universities. It is crucial in order for our economies to grow.

     

    דרג את התוכן:

      תגובות (0)

      נא להתחבר כדי להגיב

      התחברות או הרשמה   

      סדר התגובות :
      ארעה שגיאה בזמן פרסום תגובתך. אנא בדקו את חיבור האינטרנט, או נסו לפרסם את התגובה בזמן מאוחר יותר. אם הבעיה נמשכת, נא צרו קשר עם מנהל באתר.
      /null/cdate#

      /null/text_64k_1#

      אין רשומות לתצוגה

      ארכיון

      פרופיל

      aviram_eisenberg
      1. שלח הודעה
      2. אוף ליין
      3. אוף ליין