פעמים רבות אני נדרשת לספק עבור לקוח PR על הצלחת החברה, מבלי שניתן יהיה לספק נתונים מספרייים, כמו סה"כ מכירות ורווחים, או ציטוטי לקוחות. זה קורה מפני שהחברה עוסקת בתחום שבו לקוחות לא רוצים להזדהות, כגון אבטחת מידע, כלים נגד הונאה, ועוד.

אז מה עושים? יש מספר טריקים בהם אפשר להשתמש:

1. למרות שאי אפשר להגיד מה היו ההכנסות או הרווחים, אפשר להגיד בכמה הם גדלו. ואפשר להגיד כמה שנים החברה כבר רווחית.

2. למרות שאי אפשר לתת שמות של לקוחות, אפשר להגיד כמה לקוחות יש, כמה יש בכל מדינה, ומה אחוז הגידול במספר הלקוחות.

3. למרות שאי אפשר לומר שם של לקוח, אפשר להגיד "בנק ספרדי גדול עם עשרות סניפים ברחבי העולם".

להלן דוגמה יפה של PR שהוצאנו אתמול:

Intellinx Announces Record Revenues for 2011

This is the Company's seventh consecutive year of revenue growth and third consecutive year of profitability; with 50% increase in US-based customers.

Englewood Cliffs, NJ – January 18, 2012 Intellinx Ltd., the innovative leader in enterprise fraud management solutions, announced today record revenues and profitability for the year of 2011, achieved during a year of economic downturn in Europe and North America.

This is the Company's seventh consecutive year of revenue growth and third consecutive year of profitability. Intellinx also accomplished a sharp growth in the number of new customers, especially in the US where customers increased by 50%.

New customers include companies primarily from the financial sector and also from the government, healthcare and telecom sectors. The Intellinx active customer base now includes over 120 companies worldwide, 60% of them financial institutions, including several of the largest banks in North America, Europe and China.

"I am extremely pleased with our performance this year," says Intellinx CEO and co-founder Orna Mintz-Dov. "2011 wasn’t an easy year in terms of IT budgets and buying decision processes. Yet, the market is showing increasing maturity in seeking solutions that provide real value in the short term with flexibility and scalability to support the ever-changing business environment and fraud threats in the long term. Our growth was driven by customer demand, propelled by increasing fraud concerns and government regulatory requirements.”

"In 2011 we continued to strengthen and broaden the Intellinx offerings in the areas of fraud protection with emphasis on pre-packaged solutions, enterprise case management and forensics," adds Mintz-Dov. "Our products enjoy strong synergy with the Intellinx patented network sniffing technology, which identifies suspicious activity accurately and quickly, more than any other solution available today. Customers appreciate our products' deployment simplicity, enabling them to obtain business value almost immediately after installation."

According to Mintz-Dov, Intellinx will continue to see strong growth in 2012, fueled by continuing customer demand and a broadening of the Intellinx product range: "we expect a continuation of the current positive sentiment,especially in the North American and European markets," adds Mintz-Dov.