Dear Friends,

Sorry for using English but I’m at work (yes at 2am on Saturday night….that’s Crispin for ya) and I don’t have Hebrew on my work computer. So…

I just saw this article on The Marker (http://it.themarker.com/tmit/article/4484) and I wanted to express my disappointment with its writer. Because even though he did put up the right reference (http://www.adweek.com/aw/content_display/creative/news/e3if0f83346ff54253c119634d70ca0c53e) he obviously didn’t read it through. It says nothing about the abortion of the Seinfeld/Gates campaign. It clearly talks about moving forward to phase two. The teasing is over people. Let’s move to the real deal: I’m a pc. And speaking of teasing, what an amazing teasing that was! You either loved it or hated it, but you couldn’t ignore it. It was all over the place for the past two weeks. Microsoft is part of the conversation again. And that’s, ladies and gents, is pure genius.

Cheers,

Tomer

PS

And if Adweek isn’t enough for you how about the New York Times: (http://www.nytimes.com/2008/09/18/business/media/18adco.html?_r=3&pagewanted=all&oref=slogin&oref=slogin)