For a European client, I’m looking for an Israeli lifestyle PR agency that knows its way around the women’s and men’s pop media, including La Isha, At, morning talk shows, etc.

The product is unisex.

You also have a digital arm – an active one – so you walk the walk and tweet and FB.

You’ve got to be creative because you’ll be developing promotions as well as getting your client’s product covered in the media. The client has already determined that, “As far as I’m concerned, Israel is just like Greece, Italy and Turkey.” They will need to understand that this market is segmented and you’ll need to counsel the client, who has stated that the budget be “aimed at Israelis only.”

If you don’t understand/appreciate the Arab sector or the Russian sector (the religious sector is probably not appropriate), then this one isn’t for you.

Your company can be boutique size or mid-size but no single freelancers for this one please. Send me an email with your Web site, client list and two references.

Joan Weinberg

Agency-Select: Since 1999

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